Overview of PIMFT
My primary role as clinic director is to oversee the clinical operations. The main objective when I started was to not only attract clients to the clinic, but to also generate revenue. The clinic operates on a sliding fee scale. The fee for a 1-hour session is $30, however, if a client is unable to pay the $30 we offer a reduced rate. When the clinic opened in August 2008, the first month generated a total of $75. Compare August 2008 to August 2012, the clinic generated $5357 in that one month. The revenue of PIMFT grew 7,043% between August 2008 and August 2012 or at a rate of 1,760% annually. The phenomenal increase is due to creating a consistent procedure for setting and collecting fees, in addition to, an increase in the number of clients, and the quality in which we serve.I do not have formal training in business; the knowledge I have acquired has been due to extensive study, creative thinking, and dedication to my work.
Operation Report of the Clinic
The following chart illustrates the upward financial growth trend the clinic has experienced since opening in August of 2008. The numbers on the left of the graph represent the revenue earned.The next graph illustrates the growth in clients we served. The numbers on the left of the graph represent the number of cases.
The following tables provide the actual numbers of new clients and returning clients. The purple table depicts new clients and the blue table depicts returning clients.
1st
Quarter
|
2nd
Quarter
|
3rd
Quarter
|
4th
Quarter
|
Total
|
|
2008
|
Not open
|
Not open
|
21
|
16
|
37
|
2009
|
20
|
35
|
66
|
44
|
165
|
2010
|
40
|
40
|
60
|
42
|
182
|
2011
|
69
|
61
|
85
|
59
|
274
|
1st
Quarter
|
2nd
Quarter
|
3rd
Quarter
|
4th
Quarter
|
Total
|
|
2008
|
Not open
|
Not open
|
15
|
46
|
61
|
2009
|
67
|
151
|
240
|
262
|
717
|
2010
|
350
|
310
|
340
|
280
|
1270
|
2011
|
412
|
499
|
572
|
622
|
2105
|
A new client is defined as a case who enters into treatment for the first time. A returning client is a case returning for ongoing treatment. A case is any individual, couple, or family.
By the time I arrived in March 2009, the clinic had already begun an upward trajectory. However, due to my business acumen and leadership, I worked to generate significant and consistent growth. The next section is data from 2011 used as an example to demonstrate my leadership ability through my work in developing and maintaining clinic operations.
Summary of 2011
Overall, the year of 2011 was a prosperous one for the
Pfeiffer Institute. We achieved increasing our revenue and client base, while
providing the MFT students high quality training and mentoring. In addition, we
have strengthened our linkages within our community through our external sites.
Achievements
- PIMFT had an 81% increase in revenue compared to 2010, totaling $52,156.
- PIMFT had a 51% increase in new intakes compared to 2010, totaling 274.
- PIMFT had a 66% increase of recurring clients compared to 2010, totaling 2,105.
- 33% of our clients found us through our website and 31% were referred by friends or family.
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